What is the
Navratri Kuchh Khaas Hookstep Challenge?
Aditya Gadhvi's Kohinoor anthem is already on every garba playlist this Navratri. Now there is one signature hookstep to it, simple enough to pick up and catchy enough to stay with you for the entire Navratri!
The Navratri Kuchh Khaas Hookstep Challenge is Kohinoor's dance challenge for everyone who lives for garba. Learn the step, put your spin on it and post your Reel for a chance to win exciting prizes.
Show us how you dance it, and you could be
taking home big prizes!
Learn the Hookstep
Watch it once, try it twice, and you've got it!
Get into the Garba spirit and master the Kohinoor Hookstep! Whether you're practising in your society compound, perfecting your moves at Garba class, or dancing in front of your bedroom mirror, it's time to get those steps right.
Play the anthem, follow the moves, and get ready to show us your best performance!
How To Participate
Step 1
Follow @kohinoorindiaofficial on Instagram.
Step 2
Learn the hookstep from the tutorial above.
Step 3
Shoot a Reel of yourself dancing the hookstep to the Aditya Gadhvi x Kohinoor anthem.
Step 4
Upload your Reel on Instagram.
Step 5
Tag @kohinoorindiaofficial
Step 6
Use the official campaign hashtag #NavratriKuchhKhaas
*Keep your profile public throughout the contest period.
Exciting Prizes Await
The best entries will stand a chance to win exciting rewards.
How Will the
Winners Be Selected?
Bring your best moves, festive spirit and creativity to the floor!
All eligible entries will be evaluated by our jury based on the following criteria:
| Judging Criteria | Weightage |
|---|---|
| Hookstep Performance | 25% |
| Ambience & Lighting | 25% |
| Festive Attire | 25% |
| Adherence to Contest Rules | 25% |
Before You Hit Post
| Content Format | Reel/Vertical Format |
|---|---|
| Profile Type | Public Profile |
| Audio | Aditya Gadhvi x Kohinoor anthem |
| Mandatory Tagging | @kohinoorindiaofficial |
| Mandatory Hashtag | #NavratriKuchhKhaas |
| Contest Duration | 10th Oct – 21st Oct |
- Entries must be original and created by the participant.
- Content must be posted during the contest period.
- The Reel must feature the contest hookstep, with the Aditya Gadhvi x Kohinoor anthem as its audio.
- Content must not infringe any copyright, trademark or intellectual property rights.
- Content containing offensive, abusive, misleading or inappropriate material will be disqualified.
To ensure a fair contest experience, only genuine audience engagement will be considered.
The following practices are strictly prohibited:
- Paid boosting of contest entries.
- Purchased likes, views, comments or followers.
- Engagement pods.
- Bot-generated engagement.
- Fake accounts, contest-only accounts or artificial traffic.
- Third-party engagement services.
Any suspicious activity identified during the review process may lead to immediate disqualification.
- Open to residents of India only.
- Participants must be 18 years of age or older.
- Participants must have an active public Instagram account.
- No purchase is required to participate.
- Employees of AWL Agri Business Ltd., its agencies and their immediate families are not eligible.
Entries may be disqualified if:
- Contest rules are not followed.
- The hookstep or the anthem is not featured as required.
- Content is copied or plagiarised.
- Engagement manipulation is detected.
- False information is submitted.
- The participant violates Instagram community guidelines or applicable laws.
Terms & Conditions
- Participation in the contest constitutes acceptance of all contest rules and terms.
- The contest is organised by AWL Agri Business Ltd. for its brand Kohinoor Rice.
- Kohinoor Rice reserves the right to modify, extend, suspend or terminate the contest at any time without prior notice.
- Winners will be selected by a jury. The decision of Kohinoor and the appointed evaluation panel shall be final and binding.
- By participating, entrants grant Kohinoor the right to repost, feature and use submitted content for promotional and marketing purposes, with credit.
- Winners will be contacted only by DM from the official Kohinoor Instagram account and may be required to provide proof of identity and eligibility before prize distribution. Kohinoor will never ask for money, bank details or an OTP.
- Prizes are non-transferable and cannot be exchanged for cash. Kohinoor may replace a prize with one of equal or higher value.
- This contest is not sponsored, endorsed or administered by Instagram or Meta.
- Any violation of contest rules may result in disqualification without notice.